From the province to the pros.
UpNext is who's up next — the next generation of Cambodian athletes, creators, and leaders, and the pathway that takes them from a cracked court to a real future.
The promise is the name.
UpNext gives Cambodian youth a visible, dignified, world-class pathway — sport, athlete development, media exposure, mentorship, education, and community programs — so talent that would have gone unseen gets seen, developed, and elevated.
We've partnered with the Cambodian Basketball Federation to launch the UpNext National Basketball League, and we're a main sponsor of Cambodia's U16 and U17 national-team programs.
Playground to pro, in three steps.
Get seen
Tryouts, the league, and media put provincial talent on a real stage.
Get developed
National-team coaches and the CBF pathway turn potential into skill.
Get elevated
Scholarships, invitationals, and national-team programs open the next door.
Four pillars
League
The UNBL — a real stage, real stakes, real standings.
Media
Exposure that turns local talent into recognised names.
Training
National-team-level coaching and a development pathway.
Foundation
Access for every kid with game — not just the connected.